Archive for the 'School of Marketing' Category

Conventions Are Great for Designers

Monday, August 25th, 2008

When you live quite a distance from major cities, it can seem that you have lost a bit of the connection that ties you to major media and the rest of the world. One way to re-establish that connection is to stay involved with your field of work by attending conventions. Every year [...]

Wooing Women With Packaging

Tuesday, July 1st, 2008

In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as “White Lie” and “Mad Housewife” to the latest introduction “Working Girl White.” These wine companies are responding to the message: A wine just for women. Interestingly, all three wines [...]